Engage Your Audience! 10 Video Advertising Strategies to Attract New Clients
Today, people watch videos from their phones on-the-go or stream onto their TVs. If you’re not set to roll with the latest video advertising strategies, however, you’re missing out on major ways to reach customers.
Global consumer internet video traffic will account for approximately 82% of all consumer Internet traffic by 2022. Live internet video, meanwhile, will account for 17% by that year.
Is your company struggling to snag your target audience’s attention?
If so, it’s time to roll! Here are 10 effective video advertising strategies you can try. With these tips, you can connect with your customers, wow them online, and reel in leads in no time!
1. Start with a Purpose
It’s not enough to simply record a quick video from your smartphone and post it on social media. Instead of creating random videos, use video advertising to generate focused content.
Content with a purpose is more likely to attract viewers.
After all, we usually search online for specific content. If viewers see a video headline or description that appeals to their interests, they’ll stop scrolling to watch.
For an effective video advertising strategy, start with a list of reasons you’re creating video content. Have specific goals in mind. These can include:
- Building brand awareness
- Increase leads and sales
- Educating viewers about your product or service
- Engaging people with your business
To achieve these goals, there are a number of different types of videos you can choose from. Here are a few online video advertising formats to get you started:
- Product demos
- Company culture videos
- Events and conference coverage
- Customer reviews
- Expert interviews
- How-to videos
- Case studies
- Virtual tours
- Meet the team videos
To determine which type of video to make, head back to your goals. For example, if you want to build brand awareness, create a company culture video or testimonial. However, if your goal is to increase sales, try a product demo.
2. Add Your Value
Why should customers choose your business over anyone else?
Determine your company’s unique value proposition. As you create video content, keep this value in mind.
Otherwise, you risk falling into the crowd. Without your value proposition, you won’t stick out.
You should also add your brand into each video. Your brand includes a distinct tone and voice, visuals, color scheme, and other distinct details.
Adding branding along with your value will help you create a digital video advertising campaign unlike any of your competitors.
3. Connect with Your Audience
For effective video advertising, you also need to connect with your audience.
What do they care about? What problems are they facing every day that you can help solve?
The better you know your audience, the more likely you are to connect with them. Otherwise, your video advertising campaign will fail to reach people likely to become paying customers.
Once you know your audience, it will also become easier to find ideas for content, too.
4. Make It Easy to Share
According to YouTube, mobile video consumption rises by 100% every year.
More people are watching videos from their smartphones. Whether they’re at work, at home, or commuting, videos are easy to consume, enjoyable content.
To expand your reach for effective video advertising, make your videos easy to share.
First, make sure your video is uploaded to YouTube. This will help viewers find your videos online using search engines like Google. YouTube also makes it easy for your viewers to share videos with friends, family members, and co-workers.
Next, share your videos on social media. Don’t forget an attention-grabbing title and description, too.
5. Leave Views Craving More Content
Strong digital video advertising leaves viewers wanting more.
Find ways to engage your audience, draw them in, and pique their interest. If you create videos that leave your audience wanting more, they’ll subscribe and await your next video.
6. Tell a Story
A story is also a great way to draw people in and keep them engaged.
For a strong story, start with a protagonist your audience can connect with. Have your protagonist experience the same pains your customers face. Then, send your protagonist on a quest.
This quest will introduce your product or service. Then, the resolution offers a solution to the problem your customers and the protagonist face.
A story arch can help communicate your brand while keeping people interested in your video content.
7. Stick to a Schedule
To keep viewers coming back for more, make sure you provide more.
Try to create a production schedule. This will allow you to produce regular content. Instead of one video, you can create a full video advertising campaign to keep customers engaged and wanting more.
8. Edit In Extras
Take your videos to the next level. Add creative elements such as animations, transitions, music, voice overs, and more.
These extra elements will add an additional level of creativity to your video advertising.
In addition to helping you stand out from the crowd, these elements will also show viewers your videos are well thought out and high-quality.
9. Keep It High-Quality
Shakey videos recorded using a smartphone don’t say “professional, high-quality service.”
Instead, invest the time and money to create high-quality videos. A clear image, voice over, and music can change the entire mood your video creates. By working with a professional film production company, you can make sure your business looks professional, too.
As a result, your videos are more likely to build credibility. Viewers will feel more inclined to choose your business if you appear professional and well put together.
10. Review, Optimize, and Record More
Once you start creating and promoting your videos, watch the stats. See what your viewers respond to. Which videos do they want the most?
Then, continue creating content! Use these stats to improve your videos and offer viewers what they crave. Once they know you’re listening, they’ll keep coming back again and again.
Reel ’em In: 10 Video Advertising Strategies for Attracting New Clients
Keep viewers sitting at the edge of their seats! With these 10 video advertising strategies, you can reel in new customers and keep them interested. High-quality videos will improve your brand awareness and credibility, so you can grow your business.
Bring your dream to the screen. Contact us today to get started.